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Digital Marketing University

Building a Lead-Friendly Site: You’re Probably Doing It Wrong

If you knew you were going to perish in a tragic plane crash, but could choose between your aircraft crashing and blowing up during takeoff or during landing, which would you choose? I would choose takeoff. There is something about the proximity to the end destination...

How To Turn Your Website Into a Lead Generation Machine (Part I)

When I first sat down to write, I thought could cover this full topic with one post. After working on it for several hours and only getting through two points, I see its going to be at least a 3-part series. Hold on to your sea; it’s going to be a bumpy ride. Long...

Can You Hear Me Now?: Using Social Media Platforms Effectively

The importance of social media use in brand marketing has been stressed nearly to the point of overkill. We get it—social media is crucial to a company’s exposure. The term “social media” is applicable to a vast and complicated playing field. It’s not enough to...

Are You Getting the Most Out of Your Social Media Efforts?

Social media has taken over our lives. Once the domain of the young and technology-minded, social media is being embraced by the masses. More and more people are turning to social media as their primary news source, and friends and families are connected like never...

Finding a Voice: A Marketing Writer’s Identity Crisis

When I envision a writer, my mind typically fabricates a thin, emotionally tortured Englishman writing prose at the local café or a fast-paced, witty newspaper columnist trotting down Wall Street with a tape recorder and notepad in hand. In my mind, the stereotypical...

You Won’t Read This Article, but it Could Help Others Read Yours

No one’s reading your online writing. At best, they are skimming. According to the Neilson Norman Group, users are most likely to read only 20% of your page. So how do you communicate with readers when they don’t bother reading 80% of your content? As the Content...

Creating an Effective First Impression

We’ve all heard the saying “you never get a second chance to make a first impression.” First impressions count. A potential customer’s first interaction with your brand will set a precedent for the type of engagement they plan to have with you for the foreseeable...

Social Media Advertising: The Future is Now

As part of the requirements to finish my degree, I took a college course in news writing. Being a public relations student, I felt somewhat out of place in the newsroom; however, I quickly grew to enjoy the interactions I had with my editors and advisors.  On...

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