Social media has taken over our lives. Once the domain of the young and technology-minded, social media is being embraced by the masses. More and more people are turning to social media as their primary news source, and friends and families are connected like never before.
In this modern day where people can be overwhelmed by the sheer volume of information being thrown at them, it’s easy for your message to get lost. It may be time for you to invest in the service of a content marketing firm to manage your social media. Here are three things you can do to help your message soar above the rest on social media:
1. Invest time into a winning strategy.
Anyone can post on social media, but do you have the time to make sure your posting is effective? A comprehensive social media strategy should be equal parts planning, implementing, and measuring. If you don’t have multiple hours to spend on your social media efforts each week, start looking for help so you can free up your valuable time. After all, time is money.
2. Make sure every post has an appropriate image.
Did you know that tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets than those without images? That’s a huge opportunity that you might not be capitalizing on! When you include an image with your posts, make sure it is relevant to the post, engaging, and appropriate. Using a meme might seem cool, but if you’re posting about a sensitive topic, it’s best to steer clear.
3. Schedule content ahead of time.
Whether you’re taking care of your social media efforts in-house or using a content marketing firm, you should be scheduling your content ahead of time. Most social media platforms like Facebook have the ability to schedule your content, and there are many third-party options available like Hootsuite, CoSchedule, and Buffer. In fact, the team at CoSchedule saw a 3,150% increase in click-throughs – 31.5 times more! – because they used a social media editorial calendar.
Whether you’re going it alone on your social media or you’re all in with a team from a content marketing firm, there are plenty of resources available to help you get the most out of your efforts. Keep up to date with the latest social media trends, tips, and tricks by reading blogs, perusing respected social media accounts, and learning from the best leaders in the industry.