by jon | May 30, 2026 | Uncategorized
Google’s Next Reckoning: Why AI-Generated Content Will Be Penalized The boom of AI and chatbots like ChatGPT, Jasper, and Gemini has made it easier and faster than ever to produce polished blog posts and website content. Not long ago, crafting high-quality...
by jon | Sep 26, 2025 | featured posts, Finding The Right White-Label Agency, Utah White-Label Marketing Agencies
How to Find The Best White-Label Agency There are a large number of digital marketing companies that are excellent at business development and sales — but can’t stand the workload that comes with fulfillment. Many of these agencies were founded by...
by jon | Aug 23, 2025 | Content Marketing, featured posts
How to Get People to Actually Read Your Blog Posts No one’s reading your online writing. At best, they are skimming. According to theNeilson Norman Group, users are most likely to read only 20% of your page. So how do you communicate with readers when they...
by jon | Jul 23, 2025 | Visual Content, Website Design
Creating an Effective First Impression We’ve all heard the saying “you never get a second chance to make a first impression.” First impressions count. A potential customer’s first interaction with your brand will set a precedent for the type of engagement they plan to...
by jon | May 23, 2025 | Social Media
Why Social Media Advertising Deserves Your Attention As part of my degree requirements, I took a college course in news writing. As a public relations student, I initially felt out of place in the newsroom — but I quickly grew to enjoy working with editors and...
by jon | May 5, 2025 | Website Analysis, Website Design
Why Your Law Firm Needs a New Website ASAP Let’s be honest—your law firm’s website probably isn’t doing you any favors. I’m not trying to be harsh, just real. The truth is, most websites never get seen by anyone beyond the person who made them—and maybe their...
by jon | May 5, 2025 | Content Marketing for Law Firms, Uncategorized
After nearly a decade in digital marketing, I’ve seen firsthand how the internet—and our understanding of it—has evolved. What I once thought was a “good” website early in my career now feels laughably outdated. But that’s part of the journey, and for law...
by jon | May 2, 2025 | Content Marketing for Law Firms
When we first set out to write this post, we thought we could cover everything in one go. But after spending hours on just the first two points, we realized this needed to be a series. Consider this Part I of a 3-part guide designed to help law firms like yours...
by jon | May 2, 2025 | Content Marketing for Law Firms
In the legal industry, credibility and visibility go hand in hand. Social media has become one of the most powerful ways for law firms to increase brand awareness, engage with prospective clients, and demonstrate thought leadership. But here’s the catch: success on...
by jon | May 2, 2025 | Content Marketing for Law Firms
If you’re investing time and money into your law firm’s website or blog, here’s a tough truth: most people aren’t reading it. According to the Nielsen Norman Group, users typically read only 20% of a page. The rest? Skimmed or ignored entirely. So how do you...
