Marketing University
Google’s Next Reckoning: Why AI-Generated Content Will Be Penalized
Google’s Next Reckoning: Why AI-Generated Content Will Be Penalized The boom of AI and chatbots like ChatGPT, Jasper, and Gemini has made it easier and faster...
How to Find The Best White-Label Marketing Agency
How to Find The Best White-Label Agency There are a large number of digital marketing companies that are excellent at business development and sales — but can't stand the workload that...
How To Get People To Actually Read Your Blog Posts
How to Get People to Actually Read Your Blog Posts No one’s reading your online writing. At best, they are skimming. According to theNeilson Norman Group, users are most likely to read only...
Creating an Effective First Impression
Creating an Effective First Impression We’ve all heard the saying “you never get a second chance to make a first impression.” First impressions count. A potential customer’s first interaction with...
Social Media Advertising: The Future is Now
Why Social Media Advertising Deserves Your Attention As part of my degree requirements, I took a college course in news writing. As a public relations student, I initially felt out of place...
Why Your Law Firm Needs a New Website… Like NOW
Why Your Law Firm Needs a New Website ASAP Let’s be honest—your law firm’s website probably isn’t doing you any favors. I’m not trying to be harsh, just real. The truth is, most websites...
How Law Firms Can Evaluate a Website Like a Pro
After nearly a decade in digital marketing, I've seen firsthand how the internet—and our understanding of it—has evolved. What I once thought was a “good” website early in my career now feels...
Turn Your Law Firm’s Website Into a Lead Generation Machine
When we first set out to write this post, we thought we could cover everything in one go. But after spending hours on just the first two points, we realized this needed to be a series. Consider this...
A Law Firm’s Guide to Using Social Media Effectively
In the legal industry, credibility and visibility go hand in hand. Social media has become one of the most powerful ways for law firms to increase brand awareness, engage with prospective clients,...