by jon | May 5, 2025 | Content Marketing for Law Firms, Uncategorized
After nearly a decade in digital marketing, I’ve seen firsthand how the internet—and our understanding of it—has evolved. What I once thought was a “good” website early in my career now feels laughably outdated. But that’s part of the journey, and for law...
by jon | May 2, 2025 | Content Marketing for Law Firms
When we first set out to write this post, we thought we could cover everything in one go. But after spending hours on just the first two points, we realized this needed to be a series. Consider this Part I of a 3-part guide designed to help law firms like yours...
by jon | May 2, 2025 | Content Marketing for Law Firms
In the legal industry, credibility and visibility go hand in hand. Social media has become one of the most powerful ways for law firms to increase brand awareness, engage with prospective clients, and demonstrate thought leadership. But here’s the catch: success on...
by jon | May 2, 2025 | Content Marketing for Law Firms
If you’re investing time and money into your law firm’s website or blog, here’s a tough truth: most people aren’t reading it. According to the Nielsen Norman Group, users typically read only 20% of a page. The rest? Skimmed or ignored entirely. So how do you...
by jon | May 2, 2025 | Content Marketing for Law Firms, Uncategorized
The year is 2025. Content marketing is no longer optional—especially for law firms looking to build authority and trust. While quality written content is essential, even the most well-reasoned legal argument can lose impact if it’s buried in a wall of text. With...
by jon | Apr 6, 2025 | Content Marketing for Law Firms, Digital Flavor
Every niche has its own challenges, but I would argue there is no segment more difficult than the legal industry. The nature of the people, the work, and the industry demands a level of quality that is second to none. Producing content that meets these high standards...
