by jon | Aug 23, 2025 | Content Marketing, featured posts
How to Get People to Actually Read Your Blog Posts No one’s reading your online writing. At best, they are skimming. According to theNeilson Norman Group, users are most likely to read only 20% of your page. So how do you communicate with readers when they...
by jon | Mar 23, 2025 | Content Marketing, featured posts
What Does It Really Mean to Be a “Writer”? When I picture a writer, my mind conjures one of two images: A thin, emotionally tortured Englishman hunched over a café table, scribbling poetic prose. A sharp-tongued newspaper columnist racing through...
by jon | Jan 23, 2025 | Content Marketing, Digital Flavor, Uncategorized
Building a Lead-Friendly Site: You’re Probably Doing It Wrong If you knew you were going to perish in a tragic plane crash but could choose when it happens — during takeoff or landing — which would you choose? Personally, I’d choose takeoff. There’s something...