Creating an Effective First Impression

We’ve all heard the saying “you never get a second chance to make a first impression.” First impressions count. A potential customer’s first interaction with your brand will set a precedent for the type of engagement they plan to have with you for the foreseeable...

Social Media Advertising: The Future is Now

As part of the requirements to finish my degree, I took a college course in news writing. Being a public relations student, I felt somewhat out of place in the newsroom; however, I quickly grew to enjoy the interactions I had with my editors and advisors.  On...